Florida's Registered Voters
According to the Florida Division of Elections, there are more than 11 million voters with 36 percent registered as Republicans. Democrats hold 41 percent of the votes and independent voters make up 20 percent. http://election.dos.state.fl.us/nvra/affiliation.asp
Where are the 4 million-plus Republican voters? The largest concentration is in South Florida - like Miami-Dade County, Palm Beach, and Broward County. But there are 67 counties in Florida, and the three counties mentioned make up less than one-third of registered Republican voters.
Follow this link, and you can see all the counties and numbers (it's an amateur map I made using very basic software), and it will give you an idea on how much travel these candidates need to do and where they need to reach viewers through advertisements...
What They Want
Now what do these voters want? On the Republican Party of Florida's website, they want what every American wants - prosperity and peace. But they also want something that makes Newt Gingrich appear unfit to represent: "Florida Republicans believe that faith, family and opportunity are what make America the greatest nation ever known in human history." Gingrich automatically has two strikes against him. He's treated religion like his past wives - vowing commitment and then leaving the nest... He was raised a Lutheran, became a Southern Baptist and is now a Catholic. Then again, there is always Romney's Mormon religion...
Ok, no one is perfect, but there is one candidate who seems to live by RPOF's beliefs: Rick Santorum. Is he the dark horse? Or the knight in shining armor? The fact that he put his family first before his bid for the White House is impressive. And though his campaign isn't as big as Romney's or Gingrich's, he appears to have something everyone admires - a sincere heart (something that Romney and Gingrich have had a hard time conveying to the public). There is no doubt they care about their family and country, but as the old saying goes, "Actions speak louder than words."
Ok, back to Florida's voters. Who are they? Well, here are some voter demographics info from Broward County's Democratic Chair, Mitch Ceasar:
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